November Statistics Available

 

What a great month! Ask a Librarian is continuing to grow and develop. Overall, we had an increase of 14.2% over last November in general, and a 22% increase in live reference.   Our Academic Desk had 641 students use the desk, a 28.9% increase over last month.   A full report including the top ten is available online here.   A report of use by zipcode is available here and a report of use by entry point is available here.   If you need additional statistics, please let me know. 

Links in library catalogs, front pages and databases WORK! Statistically, we can see a library’s numbers rise or drop dramatically when the Ask a Librarian Link is moved. Obvious links throughout your website on your front page (especially using the Ask a Librarian logo) directly correlate with higher use by your users in both live sessions and email use. Conversely, buried logos or placement on only one page, even if under ‘reference’, will decrease use significantly. Logos & free promo materials are at: http://info.askalibrarian.org/ under promotion.