Making WOMM a part of everyday life

Now that more than a month has gone by since we asked you to promote our wonderful service on Ask a Librarian Day, have you noticed a difference in the way you speak about our service to customers? Do you mention Ask a Librarian more often? Are you still handing out business cards?

Remember, word-of-mouth marketing is a constant form of promotion that can be worked into everyday conversations with customers. You all did a fantastic job of spreading our message to the public on Ask a Librarian Day, but word-of-mouth marketing is most successful when it’s ongoing, and when every staff member at your library participates.

We’ve shared five important key messages with you over the past few months, but for now, let’s focus on just one of those messages: If you ever need help when you’re not in our library, visit askalibrarian.org (or find the link on our library’s website).

Share that key message with every customer you talk to for the next week or two, and let’s see our numbers continue to soar!

Thank you all for your enthusiasm and involvement!