Pathfinder -- Advertising

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Argosy University, Tampa Campus Library -- Home Page
The Art Institute of Tampa Library Home Page
South University -- Tampa Library Home Page

This bibliography is designed to guide instructors and students through the information sources in the field of Advertising. It is just a guide with suggested material. Complete research is dependent upon the individual.
Tampa Library Catalog
The Tampa Library Catalog is the place to start to find materials in your library. Please limit your search to your specific campus. The following subject headings may be useful for your search:
Please note that you can also search by keyword. In addition, books in this subject area will be found according to the Library of Congress classifications system as follows:

Databases
Searching the following databases should produce citations, abstracts, or full-text articles for interior design.
The following databases/informational resources are to be used by faculty, staff, and students for educational purposes only. Please see individual database descriptions for complete copyright and/or licensing information. FT indicates some full-text.
FT ABI/INFORM Global (LIRN/ProQuest Direct)
Search 1000 premier worldwide business periodicals for information on advertising, marketing, economics, human resources, finance, taxation, computers, and more. Also, information on 60,000+ companies. Password required.
FT Business and Company Resource Center (LIRN/Infotrac)
Business and Company Resource Center brings together in a single database company profiles, company brand information, rankings, investment reports, company histories, chronologies, and periodicals. Search this database to find detailed company and industry news and information. Password required.
FT Expanded Academic ASAP (LIRN/Infotrac)
Citation, abstract and full–text articles. Offering balanced coverage of every academic concentration — from advertising and microbiology to history and women's studies — this resource combines indexing abstracts, full text and images for both the novice and the experienced research. Curriculum–based coverage is available through 3,100 indexed and 1,900 full–text titles in a wide variety of disciplines including: social science, humanities, science and technology; national news periodicals; general interest magazines; newswires; The New York Times; and many others. Username and password required.
FT Gale Virtual Reference Library (LIRN/Infotrac)
A database of encyclopedias, almanacs, and specialized reference sources for multidisciplinary research. Password required.
FT General BusinessFile-ASAP (LIRN/Infotrac)
Use this database to research all business and management topics. Includes directory listings for over 150,000 companies as well as investment analysts' reports on major companies and industries. Password required.
FT Wilson OmniFile Full Text Select (Wilson)
A multidisciplinary, full-text database providing articles from many Wilson periodical databases. Username and password required.
Printed Reference Materials
The following are reference sources in advertising that are available at your library:
Suggested Links
The following are suggested links which may provide further information for your research request. Information from the World Wide Web should be carefully evaluated. Please ask your librarian for hints on evaluating Internet resources. The following links have been selected after carefull review and evaluation:

Director of Library Services
Argosy University, Tampa Campus -- The Art Institute of Tampa -- South University/Tampa
Parkside at Tampa Bay Park
4401 North Himes Avenue, Suite 150
Tampa, FL 33614
813-393-5333
Last updated: July 2007