Welcome!

Bringing marketing to our members
(Click here for a PDF)

In December, the Tampa Bay Library Consortium invited members to a marketing and promotions discussion to determine our members’ marketing needs. Based on that invaluable conversation, we've come up with a list of marketing deliverables that we are offering to you and your libraries.

The below list is a jumping off point from which we expect numerous other great ideas to grow. We are developing each item and will keep you updated on our progress. In the meantime, please don't hesitate to contact me at (813) 622-8252 (ext. 235) or bardesk@tblc.org with any comments, questions or suggestions.

Sincerely,
Karyn Bardes
Communications Coordinator

Member marketing deliverables

Marketing plans
TBLC will help members develop and implement strategic marketing plans for their libraries.

Region-wide campaign
TBLC will develop marketing campaigns that include various collateral (posters, bookmarks, press releases, etc.) that individual libraries may personalize with a logo and/or URL. Each campaign will focus on a strong message, such as e-Government, reciprocal borrowing or the benefits of libraries in general.

READ posters
TBLC will create and print READ posters for members who supply digital photographs. (Members will be responsible for printing and shipping costs plus a small fee for design time.)

Assistance acquiring corporate sponsorship
A Tampa public relations agency has agreed to donate its time to match up TBLC member libraries in need of funds with the appropriate corporate sponsors.

Marketing blog
TBLC will host a blog to keep members informed about library marketing news, including interesting stories from the general marketing world.

Marketing resources
TBLC will maintain centralized lists or catalogs of marketing resources, such as updated media lists, links to available marketing material, and lists of valuable marketing websites.

Website assistance
TBLC will offer assistance with website design, ranging from design assessment and advice to complete professional redesign.

Training
TBLC will host Continuing Education workshops for marketing-related subjects, such as website design, Adobe Illustrator and general marketing and public relations topics.

General consulting and project assistance
Depending on members’ needs, TBLC will offer various levels of assistance on marketing projects, including, but not limited to, research, assessment, public relations, editing, copywriting and design.

Create marketing community
Through all of the above deliverables, TBLC will support a community of members who are interested in marketing.