Don’t let budget cuts stop you from promoting your library
Working and Winning with the Media
August 30, 2007
9 a.m. to 3:30 p.m.
Andrew Sanderbeck leads the Working and Winning with the Media workshop by showing you the most effective ways your library can partner and work with the local media.
As a result of this workshop, participants will learn and begin to master:
- Three easy ways to build relationships with the local media
- What to say and do when the media wants to interview you
- The basics of journalism lingo and how the media uses it
- The role of the appointed spokesperson for your organization
- The anatomy and “Five W’s” of a successful press release
- Seven elements of a professionally prepared email press release
- How to work with the media when there’s a crisis in the library
- The dos & don’ts of creating Public Service Announcements
- The essential components of a media kit for your organization
- Creating your own media: How other libraries use social networking sites like You Tube and MySpace to create their own public relations communications
Click here for more information or to register for this class.